Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

Cash return on capital invested : ten years of investment analysis with the CROCI economic profit

threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis

Organizational Environments -- Environmental Scanning and External Analysis -- How Do You Do an External Analysis

. 5. Strategies in Action -- Ch. 6. Strategy Analysis and Choice -- Ch. 7. Implementing Strategies

Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The

strategic vision, setting objectives, and crafting a strategy -- Industry and competitive analysis

. Strategic Management in Practice -- Pt. II. Strategic Analysis. 3. Analysing the Environment. 4. Resources

-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing

Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations

-- Ch. 2. Resources and Rents -- Appendix B. Business Strategy and Industry Analysis -- Ch. 3. Scale and

The Art of Strategic Thinking -- Analysis: The Starting Point -- Four Routes to Strategic Advantage