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000000000000IIE

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

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Books

Publication Date

1997

Excerpt:

Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

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Business strategy and planning : text and cases

Morden, Tony, 1946-

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006890664&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004958552.PDF

Format:

Books

Publication Date

1993

Excerpt:

Business strategy and planning : text and cases / Morden, Tony, 1946-

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Strategic Management : Concepts and Cases : a competitive advantage approach

David, Fred R.

Format:

Books

Publication Date

2015

Excerpt:

Strategic planning.

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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

-- pt. III. Planning and implementing brand marketing programs -- Ch. 4. Choosing brand elements to

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Organizational evolution and strategic management

Durand, Rodolphe.

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

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Strategic management : building and sustaining competitive advantage

Pitts, Robert A.

Table of contents http://www.loc.gov/catdir/toc/fy055/2005921619.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning -- United States -- Case studies.

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Strategic management in action

Coulter, Mary K.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategische planning.

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Strategic management of professional service firms

L²wendahl, Bente.

Format:

Books

Publication Date

2005

Excerpt:

Strategic planning.

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Strategic management : competitiveness and globalization

Hitt, Michael A.

Format:

Books

Publication Date

2005

Excerpt:

Strategische planning.

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10.

Strategy bites back : it is a lot more, and less, than you ever imagined--

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategische planning.

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11.

Strategic management

Birkinshaw, Julian M.

Format:

Books

Publication Date

2004

Excerpt:

Strategische planning.

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12.

Marketing management and strategy

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building

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