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697.

Strategy : winning in the marketplace : core concepts, analytical tools, cases

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-d.html

Format:

Books

Publication Date

2004

Excerpt:

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A

Available: Copies:

698.

Strategic management in action

Coulter, Mary K.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Introducing the concepts -- The context of managing strategically -- Assessing opportunities and

Available: Copies:

699.

Sports marketing : a strategic perspective

Shank, Matthew D.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Concepts -- Promotion Mix Elements -- Sponsorship Programs -- Distribution Concepts -- Pricing Concepts

Available: Copies:

700.

Strategic management in action

Coulter, Mary K.

Format:

Books

Publication Date

2002

Excerpt:

Introducing the Concepts -- Why Is Strategic Management Important? -- What Is Strategic Management

Available: Copies:

701.

The Financial Times guide to strategy : how to create and deliver a useful strategy

Koch, Richard, 1950-

Format:

Books

Publication Date

2000

Excerpt:

thinking since 1960; and providing a lively A-Z of strategy concepts, terms and techniques." "For students

Available: Copies:

702.

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

1999

Excerpt:

-- Promotion Concepts -- Promotion Mix Elements -- Sponsorship Programs -- Distribution Concepts -- Pricing

Available: Copies:

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