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2. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy
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