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1. 
Cover image for Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
laws of marketing -- Measuring how marketing really works -- Tracking trends and forecasting futures
Available: Copies:
2. 
Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--
Strategy bites back : it is a lot more, and less, than you ever imagined--
by 
Mintzberg, Henry.
Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Planning in case / Lawrence Wilkinson -- Forecasting : whoops! -- Plans in case you are stuck / Karl Weick
Available: Copies:
3. 
Cover image for The last days of the giants? : a route map for big business survival
The last days of the giants? : a route map for big business survival
The last days of the giants? : a route map for big business survival
by 
Baldock, Robert, 1955-
Format: 
Books
Publication Date 
2000
Excerpt: 
Business forecasting.
Available: Copies:
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