Brand resilience : managing risk and recovery in a high-speed world / Copulsky, Jonathan R.

Brand resilience : managing risk and recovery in a high-speed world / Copulsky, Jonathan R.

Competitive intelligence advantage : how to minimize risk, avoid surprises, and grow your business

. This risk is compounded for entrepreneurs who go international or who are in fact born global. The fact

readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market

garage office, the risk-junkle founders, the midnight stroke of genius, the millions in VC funding; and

venture -- 11. Sources of capital -- 12. Informal risk capital and venture capital -- Part IV. Managing

Quantitative, Not Qualitative -- Management Uses Rose-Colored Glasses -- Numbers Planning Discourages Risk