marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing

Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

historical context, background theory and current research, making it possible for students to see how the

Laying the groundwork -- The marketing perspective -- Marketing planning -- Marketing research and

Hautes Etudes Touristiques, WTO, Journal of Leisure Research, Journal of Tourism Studies; country

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer

, relationship to other research methods and procedure of the more important quantitative methods used by tourism

International tourism demand : a meta-analytical integration of research findings / Geoffrey I