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1. 
Cover image for Sports marketing : a strategic perspective
Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
1999
Excerpt: 
Sports marketing : a strategic perspective / Shank, Matthew D.
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2. 
Cover image for The management of sport : its foundation and application
The management of sport : its foundation and application
by 
Parkhouse, Bonnie L.
Format: 
Books
Publication Date 
2005
Excerpt: 
The management of sport : its foundation and application / Parkhouse, Bonnie L.
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3. 
Cover image for The sponsored life : ads, TV, and American culture
The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
analyses of influential TV sports reveal how successful advertising works. Ads do more than command
Available: Copies:
4. 
Cover image for The social significance of sport : an introduction to the sociology of sport
The social significance of sport : an introduction to the sociology of sport
by 
McPherson, Barry D.
Format: 
Books
Publication Date 
1989
Excerpt: 
The social significance of sport : an introduction to the sociology of sport / McPherson, Barry D.
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