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1. 
Cover image for Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Format: 
Books
Publication Date 
1999
Excerpt: 
Advertising to children : concepts and controversies / Macklin, M. Carole.
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2. 
Cover image for Business law and the regulatory environment : concepts and cases.
by 
Mallor, Jane P.
Format: 
Books
Publication Date 
1998
Excerpt: 
Business law and the regulatory environment : concepts and cases. Mallor, Jane P.
Available: Copies:
3. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2005
Excerpt: 
Concepts -- Promotion Mix Elements -- Sponsorship Programs -- Distribution Concepts -- Pricing Concepts
Available: Copies:
4. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Concepts -- Promotion Mix Elements -- Sponsorship Programs -- Distribution Concepts -- Pricing Concepts
Available: Copies:
5. 
Cover image for Sports marketing : a strategic perspective
by 
Shank, Matthew D.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Promotion Concepts -- Promotion Mix Elements -- Sponsorship Programs -- Distribution Concepts -- Pricing
Available: Copies:
6. 
Cover image for New media technology : cultural and commercial perspectives
by 
Pavlik, John V. (John Vernon)
Format: 
Books
Publication Date 
1998
Excerpt: 
Superhighway: Concepts and Applications in Cyberspace -- Masters of the Universe -- Rewriting the Editorial and
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7. 
Cover image for Applied psychology in human resource management
by 
Cascio, Wayne F.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Ch. 3. People, Decisions, and the Systems Approach -- Ch. 4. Criteria: Concepts, Measurement, and
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