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1. 
Cover image for Tribal knowledge : business wisdom brewed from the grounds of Starbucks corporate culture
by 
Moore, John, 1970 May 7-
Format: 
Books
Publication Date 
2006
Excerpt: 
Tribal knowledge : business wisdom brewed from the grounds of Starbucks corporate culture / Moore
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2. 
Cover image for Student engagement techniques : a handbook for college faculty
by 
Barkley, Elizabeth F.
Format: 
Books
Publication Date 
2010
Excerpt: 
promote holistic learning -- pt. 3. Student engagement techniques (SETS) -- Knowledge, skills, recall, and
Available: Copies:
3. 
Cover image for Convergence culture : where old and new media collide
by 
Jenkins, Henry, 1958-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Spoiling Survivor: the anatomy of a knowledge community -- Buying into American idol: how we are being sold
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4. 
Cover image for E-shock : the new rules-Internet strategies for retailers and manufacturers
by 
De Kare-Silver, Michael.
Format: 
Books
Publication Date 
2001
Excerpt: 
growing consumer demand -- The world is changing: assets to knowledge -- Structural difficulties with the
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5. 
Cover image for Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Format: 
Books
Publication Date 
1999
Excerpt: 
Through the eyes of a child : children's knowledge and understanding of advertising / Socialization
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6. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about
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7. 
Cover image for The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
spending -- Rock of agents -- Car-nal knowledge -- Big apple -- Mass mascot -- Takeover makeover -- Anxiety
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