Consumer behavior : building marketing strategy / Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Hawkins, Del I.

Strategy pure and simple II : how winning companies dominate their competitors / Robert, Michel

business strategy -- Success -- Big -- Dedication.

Response to Proactive Crisis Preparedness / The Role of Communications in Company Business Strategy / The

disaster into an investment strategy -- True colors : Hair dye and the hidden history of postwar America

-oriented disputes and assaults -- Rape- and/or sodomy-oriented assault -- Investigative strategy -- Categories of

; Unstacking the stack and focusing the portfolio ; The emergence of e-business ; Reflections on strategy -- pt

- companies that have created a blended strategy that combines the best of online and offline commerce. They

-- The new marketing imperatives: marketing in the electronic age -- Setting the strategy and mobilising

be surprised to learn that it's planning and strategy, rather than technology, that most often point