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1. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core
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2. 
Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
, truth-telling ; Taste and decency ; Bribery and extortion ; Environmantal influences on marketing
Available: Copies:
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