Value-driven channel strategy : extending the lean approach

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Title:

Value-driven channel strategy : extending the lean approach

Author:

Reidenbach, R. Eric.

ISBN:

9780873896597

Personal Author:

Reidenbach, R. Eric.

Edition:

1st ed.

Publication Information:

Milwaukee, Wis. : ASQ Quality Press, c2006.

Physical Description:

xv, 171 p. : ill. ; 24 cm.

Contents:

Expanding lean thinking -- The value advantage -- Six propositions of channel value that drive lean distribution -- How do markets define value? -- Linking value drivers to value delivery systems -- Value stream analysis : a process overview -- Becoming lean -- Vsa in action -- Managing channel loyalty : a necessary condition for lean initiatives -- Implementing lean thinking within the channel environment -- Appendix a understanding the value model -- Appendix b the competitive value matrix -- Appendix c acquisition and retention tools -- Appendix d how do you capture customer value definitions?.

Subject Term:

Strategic planning.

Value.

Added Author:

Goeke, Reginald W.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip0511/2005011610.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020386831	658.4012 R359V 2006	1	Searching... Unknown

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Summary

Value at the point of production does not automatically translate into value at the point of consumption. Augmenting Lean Thinking with a more robust and substantial customer value basis makes it even more powerful when applied to the organizationes value stream. This book unleashes the principles of Lean Thinking as a strategic tool to do just that. As authors Reidenbach and Goeke argue throughout this book, an organizationes ability to use lean techniques to not only eliminate non-value adding costs but also to use the same lean tools to enhance its competitive value proposition is to realize the full power and potency of Lean. Managers from a number of distinct organizational areas such as marketing, quality, logistics, Six Sigma, TQM (Total Quality Management), and CRM (Customer Relationship Management), as well as market research and business intelligence will find the book useful and interesting and will challenge them to think about the way they view their business. the book is pertinent not only to manufacturing but also service organizations that move products/services through channels of distribution. the principles outlined in this book apply equally to commercial banks, healthcare and insurance as they do to the automotive or pharmaceutical industries.