Attracting investors : a marketing approach to finding funds for your business

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Title:

Attracting investors : a marketing approach to finding funds for your business

Author:

Kotler, Philip.

ISBN:

9780471646563

Personal Author:

Kotler, Philip.

Publication Information:

Hoboken, N.J. : John Wiley & Sons, c2004.

Physical Description:

ix, 246 p. : ill. ; 24 cm.

Subject Term:

Venture capital.

Small business -- Finance.

New business enterprises -- Finance.

Added Author:

Kartajaya, Hermawan, 1947-

Young, S. David, 1955-

Electronic Access:

Publisher description http://www.loc.gov/catdir/description/wiley041/2004008610.html
Table of contents http://www.loc.gov/catdir/toc/ecip0417/2004008610.html

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Summary

Summary

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors

How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

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