Writing for visual media

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Title:

Author:

Friedmann, Anthony, author.

ISBN:

9780415815857

9780415717946

9781315867816

9781317964810

Personal Author:

Friedmann, Anthony, author.

Edition:

Fourth edition.

Physical Description:

1 online resource (471 pages) : illustrations

General Note:

Originally published 2001 by Focal Press.

Contents:

pt. 1. Defining the problem -- pt. 2. Solving communication problems with visual media -- pt. 3. Entertaining with visual media -- pt. 4. Writing for interactive and mobile media -- pt. 5. Anticipating professional issues.

Abstract:

Annotation This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don't read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The new edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, saving you designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional.

Subject Term:

Mass media -- Authorship.

Visual communication.

Electronic Access:

ebrary http://site.ebrary.com/id/10860186
Safari Books Online http://proquest.safaribooksonline.com/9780415717946
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780415717946
Taylor & Francis http://www.tandfebooks.com/isbn/9781315867816
Volltext http://proquest.tech.safaribooksonline.de/9780415717946

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025789096	808.066302 F852W 2014	1	Searching... Unknown

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Summary

This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don't read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script.

The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional.

Purchase of this book includes access to the companion website, which provides: Sample scripts and video clips of those produced scripts An interactive glossary of camera shots, movements, and transitions Storyboards, scripts, screenplays, and links to industry resource Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank.

Visit the site at www.routledgetextbooks.com/textbooks/9780415815857