Title:
Opportunities in marketing careers
Author:
Steinberg, Margery S.
ISBN:
9780844218533
9780844218526
Personal Author:
Edition:
[Rev. ed.].
Publication Information:
Lincolnwood (Chicago), Ill. : VGM Career Horizons, ©1999.
Physical Description:
xiii, 146 pages ; 20 cm.
Series:
VGM opportunities series
VGM opportunities series.
Contents:
About the author -- Foreword -- Preface -- Acknowledgments -- What is marketing all about? -- The future of marketing careers -- Marketing fields -- The rewards of marketing -- Education and training -- A career in marketing : honest work -- Real marketing people -- Market yourself -- Colleges with majors in marketing / distribution / distribution education / retailing / merchandising -- Professional organizations -- Further reading.
Subject Term:
Geographic Term:
Electronic Access:
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0607/98048295-d.html