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1. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core
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2. 
Cover image for Visual persuasion : the role of images in advertising
Visual persuasion : the role of images in advertising
by 
Messaris, Paul.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html
Format: 
Books
Publication Date 
1997
Excerpt: 
and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as
Available: Copies:
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