Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Vernacular design as an expression of the psychosocial context in South Africa post 1994

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The psychological impact of repetition : a cartoon & branding perspective

What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?

An analysis of the effectiveness of communication strategy by Government Pensions Administration Agency (the GPAA) to inform Government Employees Pension Fund (GEPF) members about their benefits

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

Gaphic street wear 'you are what you wear'

History of art

Art and design theory and research 3

Measuring consumer attitude towards Lays Stax

Mountain Valley Farm's brand development

The country of origin effect on Proudly South African FMCG products

Whose YouTube : a postmodern perspective & corporate power?

Kasi business uplifting ourselves

A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena

Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternatives

Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new black

The effect of web design on brand building according to the brand identity model

Survival of Protestantism in the corporate culture & commercialized world

I am not my hair

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Digital design UX

New wave typography

Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

Design matters : a brand, its personality and the workspace

The development of a framework for postgraduate studies in communication design

An exploration of consumer tribes and their role in strategic brand communication

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Made in South Africa a study of the Proudly South African marketing campaign

The evolution of Old Spice in a new media environment

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The importance of internal communication within organisations towards building brand identity

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Strengthening the visual branding of Pretoria : a case study of Cool Capital

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Unusual anchors of luxury : luxury brands entering emerging markets

Investigating the customer decision journey in emerging market

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Analysing how the EFF have built their brand in the last 4 years

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

How corporate social responsibility can contribute to Vanderbijlpark Works image

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

Are international fashion retailers taking aim at Mr Price based brand equity?

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The effect of organisational culture and structure on creativity within the advertising industry

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

Leveraging thought leadership through social media to build brand equity for fitness brands

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The 21st century food market vendor

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

Does the colour of the beer bottle influence South African consumers' perception of the brand?

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The impact of technology on branding

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

To like or not to like : an exploration of how South African brands use social media

A study into the recent popularity of corsets

Brand building in the NPO sector : to build or not to build?

Gender objectified : the mediated scent

The effects of representation of xenophobia on the Sowetan newspaper brand

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Creating shared value and brand sustainability : a South African advertising industry analysis

Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identity

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

The importane of technology in traditional and online travel agencies in South Africa

Branding the ordinary

A study on why a person brand becomes more popular after ...

Gender stereotypes : relooking at the representation of women in print publications

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

A comparative study between native advertising and display advertising on CNBCAfrica.com

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Banks and their physical space : how design can enhance traditional banking brands

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Marketing Madiba

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Evaluating the success of real-time content marketing on twitter during live sporting events

E-commerce

Alcohol affair : the influence of experiential marketing on purchase behaviour

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

Fashion branding and social media : the impact of social media on branding in the fashion industry

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

An investigation of brand names as product names in the South African context

Leveraging customer service to build brand equity

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

Social media and best practice : the consumer-brand relationship

A study of brand memorability and engagement at the South African music festival Oppikoppi

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

What is the South African 'hipster' tribe really?

Will the current brand management model that have sustained companies in the last decade be sustainable in future

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project

Leveraging customer service to build brand equity

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective