The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

Consumer behaviour : a South African perspective

Microeconomics and behaviour

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Alcohol affair : the influence of experiential marketing on purchase behaviour

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The eye of the driver : an analysis of what men and women see in luxury cars

Consumer behaviour : global and Southern African perspectives

Introduction to consumer behaviour

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Consumer behaviour : market segmentation.

Marketing the same difference : cultural and language dichotomy in advertising

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Buyer behaviour : a multi-cultural approach

Emotional decisions : tradeoff difficulty and coping in consumer choice

Consumer psychology for marketing

Instructor's manual and video guide

Buyer behaviour : strategic marketing applications

Consumer behavior and marketing action

Buyer behaviour : strategic marketing applications

Buyer behavior in marketing strategy

Consumer behavior and marketing action

Consumer behavior : implications for marketing strategy

Consumer behavior

Consumer behavior and marketing action

Consumer behavior and the practice of marketing