Public Relations: principles and practice Dalla Pria, Madel.

Public economics / Calitz, Estian, editor.

KMPL: Public relations

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- Human resources -- Municipal associations and related institutions -- Public relations and information

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity