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1. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
evidence--The value of CRM capabilities--The customer journey in RM and CRM
Available: Copies:
2. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
3. 
Cover image for Successful project management in South Africa
Successful project management in South Africa
by 
Gido, Jack, 1945- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Determining costs, budget and earned value -- Managing risk -- Closing the project -- Part III: People : the
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4. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
marketplace and customer value -- Designing customer value-driven strategy and mix -- Managing hospitality and
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5. 
Cover image for Contemporary management principles
Contemporary management principles
Contemporary management principles
by 
Brevis, Tersia, 1967-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3124101&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
. Organising. Principles of organising -- Value chain and e-business -- pt. V. Leading. Individual behaviour in
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7. 
Cover image for Apache Spark deep learning cookbook : over 80 recipes that streamline deep learning in a distributed environment with Apache Spark
Apache Spark deep learning cookbook : over 80 recipes that streamline deep learning in a distributed environment with Apache Spark
by 
Sherif, Ahmed.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1851416&site=ehost-live&scope=site
Format: 
Electronic Resources
Publication Date 
2018
Excerpt: 
... -- See also -- Chapter 8: Real Estate Value Prediction Using XGBoost -- Downloading the King County House
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