An analysis of the effectiveness of communication strategy by Government Pensions Administration Agency (the GPAA) to inform Government Employees Pension Fund (GEPF) members about their benefits

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

Introduction to accounting 1A. Workbook

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Context planning and channel innovation : reading pack

Brand strategy 3 : reading pack.

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The importance of internal communication within organisations towards building brand identity

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity