Media studies. Volume 3, Media content and media audiences / Fourie, Pieter J. (Pieter Jacobus

. Media content and media audiences.

opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

, meanings, and audiences -- New media and technological development -- Semiology -- Reading images and

thinking ; Exploratory drawing ; Visualizing ideas ; Theories of image and text ; Audiences, markets, and

-- Media representation -- Narrative -- Genre -- Media audiences -- Ethics and the code of conduct -- What

. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity