Measurement and instrumentation : theory and application / Morris, Alan S., 1948- author.

Psychological testing and assessment : an introduction to tests and measurement / Cohen, Ronald Jay

: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and

valuation and profit measurement-- 3Part Three: Information for decison making-- Part Fout: Information for

operations -- Financial instruments -- Fair value measurement -- Revenue from contracts with customers

techniques--9.Measurement and questionnair design--10.Designing the sample plan

advantage; Long term decision making; Management control and risk; Control and performance measurement of

Organizational effectiveness -- Measurement.

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

retrospective overview -- Basic measurement and statistical concepts -- Reliability : basic concepts and

management; 12 Purchasing organization; 13 Performance measurement and governance in purchasing; SECTION III

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement