opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

Introduction -- 1. The nature of strategic marketing --Section 1: Market opportunity analysis --2

entrepreneur -- pt. B: The entrepreneurial process. Creativity and innovation -- The window of opportunity

provides the opportunity to practice further, with questions graded as basic, intermediate and advanced in

, globalization and development- - Sustainability-led innovation; Recognizing the opportunity: Entrepreneurial

Map the mobile opportunity -- Develop your mobile strategy -- Start simple -- SMS -- Maximize reach

opportunity -- Intrapreneurship in the venue -- Purchasing a venture -- Franchising -- Understanding the

-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding