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1729. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Fundatmentals of Data -- CHAPTER 17 Hypothesis Testing: Basic Concepts and Tests of Associations -- CHAPTER 18
Available: Copies:
1730. 
Cover image for Marketing research
Marketing research
Marketing research
by 
Wiid, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
investigation -- Preparation and processing of primary data -- Exploratory data analysis and hypothesis testing
Available: Copies:
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