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1. 
Cover image for Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
by 
Gershon, Richard A., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
design -- Business process innovation -- Business and innovation failure -- The diffusion of innovation
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2. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
on Consumer Behavior -- Consumer Behavior Outcomes -- Adoption of, Resistance to, and Diffusion of
Available: Copies:
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