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Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

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Format:

Electronic Resources

Publication Date

2002

Excerpt:

Publicité

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2.

Cover image for Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

by

Lodish, Leonard M.

Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u
ebrary http://site.ebrary.com/id/10001713

Format:

Electronic Resources

Publication Date

2001

Excerpt:

and services -- Entrepreneurial pricing decisions -- Public relations and publicity -- Entrepreneurial

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