by
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format:
Books
Publication Date
2008
Excerpt:
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
by
Cateora, Philip R.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
McGraw-Hill/Irwin series in marketing.
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
The McGraw-Hill/Irwin series in marketing
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
Irwin/McGraw-Hill series in marketing.
by
Weitz, Barton A.
Format:
Books
Publication Date
1998
Excerpt:
The Irwin/McGraw-Hill series in marketing