The copywriter's handbook : a step-by-step guide to writing copy that sells / Bly, Robert W

-- Planning a research proposal -- Writing winning grant proposals -- Introducing qualitative research

the IDE; Creating the project; Input and output; Reading from input; Writing to output; Launching and

Academic writing.

-- Using writing as a teaching strategy -- Assessment principles.

-- Writing summaries and essays -- How to approach a case study -- Referencing -- The elements of readability

managing keys, writing scripts, and working with store proceduresShares helpful techniques for creating and

-- Structuring academic writing -- Reading an Act (I) -- Reading an Act (II) -- Expressing and evaluating