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Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

-- Chemicals that control arousal -- Arousal and consciousness and attention -- 8. Emotion and reason

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Cover image for South African marketing cases for decision makers

South African marketing cases for decision makers

South African marketing cases for decision makers

by

Pitt, Leyland F.

Format:

Books

Publication Date

2001

Excerpt:

McDonald's in South Africa -- SupaClean -- East Vaal Chemicals -- Lagoon Car Hire -- Alpha Clinic

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