Title:
Customer relationship management & customer service
Author:
Brink, A. (Annekie)
ISBN:
9780702161247
Publication Information:
Landsdowne, South Africa : Juta, 2004.
Physical Description:
204 pages ; 24 cm
Available:*
Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
|---|---|---|---|---|---|
Searching... IIEMSA | General Books | 33168025409703 | 658.812 B858C 2004 | 1 | Searching... Unknown |
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Summary
Summary
Customer relations management (CRM) is about maintaining long-term customer relationships. This book looks at creating and managing customer relationships and how relationship marketing, applied throughout any organization, can create fresh value to build the organization for the long term.
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