Search Results for Advertising media planning.

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9 Results Found

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Advertising.

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

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Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

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The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

Advertising media planning -- South Africa.

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Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Advertising -- South Africa.

Available: Copies:

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