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1. 
Cover image for McQuail's media and mass communication theory.
McQuail's media and mass communication theory.
by 
McQuail, Denis, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
McQuail's media and mass communication theory. McQuail, Denis, author.
Available: Copies:
2. 
Cover image for Environment, media and communication
Environment, media and communication
Environment, media and communication
by 
Hansen, Anders, 1957- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Environment, media and communication / Hansen, Anders, 1957- author.
Available: Copies:
3. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan
Available: Copies:
4. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.
Available: Copies:
5. 
Cover image for Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
by 
Gershon, Richard A., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital media and innovation : management and design strategies in communication / Gershon, Richard
Available: Copies:
6. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
A complete guide to creative ideas, strategies and campaigns for advertising, media and
Available: Copies:
7. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available: Copies:
8. 
Cover image for Communications law
Communications law
Communications law
by 
Burns, Yvonne, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Law and legislation -- South Africa.
Available: Copies:
9. 
Cover image for Visual communication : images with messages
Visual communication : images with messages
by 
Lester, Paul Martin.
Format: 
Books
Publication Date 
2014
Excerpt: 
Visual communication : images with messages / Lester, Paul Martin.
Available: Copies:
10. 
Cover image for Communication and media ethics in South Africa
Communication and media ethics in South Africa
by 
Hyde-Clarke, Nathalie.
Format: 
Books
Publication Date 
2011
Excerpt: 
Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.
Available: Copies:
11. 
Cover image for SocialCorp : social media goes corporate
SocialCorp : social media goes corporate
SocialCorp : social media goes corporate
by 
Postman, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
SocialCorp : social media goes corporate / Postman, Joel.
Available: Copies:
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