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553. 
Cover image for Consumer culture theory
by 
Arnould, Eric J., éditeur intellectuel.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
Consumer behavior -- Research.
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
555. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
557. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
Available: Copies:
558. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Understanding the consumer : Defining the consumer ; Customer segmentation ; Creating a customer profile
Available: Copies:
559. 
Cover image for Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
Available: Copies:
560. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
Available: Copies:
562. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
563. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers -- Research.
Available: Copies:
564. 
Cover image for The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Motivation research (Marketing)
Available: Copies:
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