by
Arnould, Eric J., éditeur intellectuel.
Format:
Regular print
Publication Date
2023
Excerpt:
Consumer behavior -- Research.
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2021
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
by
George, Richard, 1968- author.
Format:
Books
Publication Date
2019
Excerpt:
: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2017
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
-- Understanding the consumer : Defining the consumer ; Customer segmentation ; Creating a customer profile
by
Schiffman, Leon G. (DE-588)154336181
Format:
Books
Publication Date
2015
Excerpt:
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
by
Schiffman, Leon G.
Format:
Books
Publication Date
2014
Excerpt:
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2013
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2007
Excerpt:
Consumers -- Research.
by
Curtis, Adam.
Format:
Video disc
Publication Date
2006
Excerpt:
Motivation research (Marketing)