Handbook of public relations / Skinner, J. C. (J. Chris)

Public relations : theory and practice / Fourie, L., editor.

Positioning theory and strategic communication : a new approach to public relations research and

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

damages -- Legal and public policy considerations that have justified the statutory development of the law

customers and communicating customer value and advertising -- Promoting products : public relations and

and experiences, and public relations -- Managing digital communications: online, social media, and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public