by
Kotler, Philip, author.
Format:
Books
Publication Date
2017
Excerpt:
markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
by
Hoyer, Wayne D.
Format:
Books
Publication Date
2010
Excerpt:
Consumer behavior / Hoyer, Wayne D.
by
Spurlock, Morgan, 1970-
Format:
Video disc
Publication Date
2004
Excerpt:
Social problem films.
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