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1. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
social class -- Chapter 6. Personal characteristics -- Chapter 7. Customer perception and learning
Available: Copies:
2. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding
Available: Copies:
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