Creative strategy in advertising. Drewniany, Bonnie L.

Exploring strategy : text and cases / Johnson, Gerry, author.

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

Practising strategy : a southern African context / Venter, Peet, 1964-

natural and quasi experimental studies -- Difference-in-differences strategy -- Instrumental variables and

Digital marketing : strategey, implementation and practice

environmental analysis -- Part II. Strategy formulation. 6. Strategy formulation: long-term goals and generic

-- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore

management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

positioning. 4. The business environment and strategy -- 5. Resource-led strategy -- 6. The dynamics of

strategy: creating value for target customers -- Developing the hospitality and tourism marketing mix