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Cover image for Youthnation : building remarkable brands in a youth-driven culture

Youthnation : building remarkable brands in a youth-driven culture

Youthnation : building remarkable brands in a youth-driven culture

by

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

Young adults -- Attitudes.

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2.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

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3.

Cover image for Effective advertising : understanding when, how, and why advertising works

Effective advertising : understanding when, how, and why advertising works

Effective advertising : understanding when, how, and why advertising works

by

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumers -- Attitudes.

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4.

Cover image for Advertising and the mind of the consumer : what works, what doesn't and why

Advertising and the mind of the consumer : what works, what doesn't and why

Advertising and the mind of the consumer : what works, what doesn't and why

by

Sutherland, Max.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

Consumers -- Attitudes.

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