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Cover image for Consumer behavior

Consumer behavior

Consumer behavior

by

Hoyer, Wayne D.

Format:

Books

Publication Date

2010

Excerpt:

-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding

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2.

Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

by

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of today's consumer

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