Emotions and consumption behaviour / Soscia, Isabella.

we think: the central role of emotions -- You're not the only one with mixed emotions: emotions

emotion at the center: emotion-driven design -- 6.6.2.New product development and design -- 6.6.3

Emotion and reason in consumer behavior / Chaudhuri, Arjun.

, emotions, and psychographics -- Customer attitudes: cognitive and affective -- Market differentiation and