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1. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 12.2.Engaged people (consumers) will continue to drive products and research -- 12.3.Play and games
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2. 
Cover image for The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
and computers. In the appendix, there are a number of learning games and activities that involve using
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3. 
Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by 
Baskin, Jonathan Salem.
Format: 
Books
Publication Date 
2009
Excerpt: 
-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction
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