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Cover image for Design driven innovation : changing the rules of competition by radically innovating what things mean
Design driven innovation : changing the rules of competition by radically innovating what things mean
Design driven innovation : changing the rules of competition by radically innovating what things mean
by 
Verganti, Roberto.
Format: 
Books
Publication Date 
2009
Excerpt: 
seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role
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