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1. 
Cover image for Persuasive messages : The Process of Influence
Persuasive messages : The Process of Influence
Persuasive messages : The Process of Influence
by 
Benoit, William L.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
multiple audiences -- Consistency theories of attitude change -- Social judgment/involvement theory
Available: Copies:
2. 
Cover image for Persuasion, social influence, and compliance gaining
Persuasion, social influence, and compliance gaining
Persuasion, social influence, and compliance gaining
by 
Gass, Robert H.
Format: 
Books
Publication Date 
1999
Excerpt: 
1. Why Study Persuasion? -- 2. What Constitutes Persuasion? -- 3. Attitudes and Attitude Measures
Available: Copies:
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