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000IIE
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by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
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by 
Coulter, Mary K.
Format: 
Books
Publication Date 
2005
Excerpt: 
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
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by 
Coulter, Mary K.
Format: 
Books
Publication Date 
2002
Excerpt: 
Realities of the New Business Environment -- Drivers of the New Business Environment -- Implications of
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