by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
by
Coulter, Mary K.
Format:
Books
Publication Date
2005
Excerpt:
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
by
Coulter, Mary K.
Format:
Books
Publication Date
2002
Excerpt:
Realities of the New Business Environment -- Drivers of the New Business Environment -- Implications of
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