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1. 
Cover image for The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
technology event; a regular contributor to Advertising Age; and a frequent speaker on creativity and popular
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2. 
Cover image for Convergence culture : where old and new media collide
Convergence culture : where old and new media collide
Convergence culture : where old and new media collide
by 
Jenkins, Henry, 1958-
Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip069/2006007358.html
Table of contents http://swbplus.bsz-bw.de/bsz256674078inh.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006
Excerpt: 
Tarantino's Star wars?: grassroots creativity meets the media industry -- Why Heather can write: media
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