4 Results Found
0000IIE
by
Benoit, William L.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Format:
Books
Publication Date
2008
Excerpt:
-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising
by
Brock, Timothy C., 1935-
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004019352.html
Format:
Books
Publication Date
2005
Excerpt:
-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice
by
Pratkanis, Anthony R.
Format:
Books
Publication Date
2002
Excerpt:
Advertising.
by
Baker, Stephen.
Format:
Books
Publication Date
1961
Excerpt:
Advertising -- Psychological aspects.
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