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1. 
Cover image for Getting attention : leading-edge lessons for publicity and marketing
Getting attention : leading-edge lessons for publicity and marketing
Getting attention : leading-edge lessons for publicity and marketing
by 
Kohl, Susan, 1959-
Format: 
Books
Publication Date 
2000
Excerpt: 
Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-
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2. 
Cover image for Public relations and communications : from theory to practice
Public relations and communications : from theory to practice
Public relations and communications : from theory to practice
by 
O'Donnell, Aoife, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
practiced today. It devotes attention to the common competencies necessary for success as a communications
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4. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for
Available: Copies:
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