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Cutlip & Center's effective public relations

Broom, Glen M.

Format:

Books

Publication Date

2013

Excerpt:

) : Foundations -- Part III (chapter 11-14) : Management Process -- Part IV (chapter 15-17) : The Practice.

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Strategic public relations : an audience-focused approach

Diggs-Brown, Barbara.

Format:

Books

Publication Date

2012

Excerpt:

. Historical Perspective -- 4. Strategy in Public Relations -- Part 2: FOUNDATIONS OF PUBLIC RELATIONS. 5

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Strategic issues management : organizations and public policy challenges

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Rod? -- Ch. 2. Historical Foundations -- Vignette: Westinghouse Versus Edison -- Ch. 3. Scouting the

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Effective public relations

Cutlip, Scott M.

Format:

Books

Publication Date

2000

Excerpt:

Origins -- pt. II. Foundations. Ch. 5. Ethics and Professionalism. Ch. 6. Legal Considerations. Ch. 7

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Effective public relations

Cutlip, Scott M.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006410001.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1994

Excerpt:

: FOUNDATIONS: Ethics and professionalism -- Legal considerations -- Theoretical underpinnings -- Communication

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Excellence in public relations and communication management

Grunig, James E.

Format:

Books

Publication Date

1992

Excerpt:

IABC Research Foundation.

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